Product Focus: Apparel

When it comes to promos that advertise your brand, apparel needs to be at the top of your list. Why? Think about it: Branded tops and bottoms turn your customers into walking billboards – and their peers are sure to take notice. Few products can offer the impressions branded apparel provides, and there’s no shortage of styles for all kinds of events.

The Quintessential Tee

Ah, the promotional T-shirt – it’s a great fit for any project or audience. Plus, everyone loves receiving a free shirt. Charity runs? Add nonprofit information to the back to raise awareness. Company party? Imprint with the theme and year to increase employee morale. Trade show? Deck it out with your brand colors so potential customers recognize your company. The possibilities are endless for any event.

The Rise of Athleisure

From performance tops to tailored joggers, athleisure now owns the fashion game both on and off the runway. While still the top pick for sporting events and education, activewear can now extend to almost every market. Consider moisture-wicking tops for company uniforms to keep your staff cool and comfortable on the job. Or, opt for branded sweatpants or leggings to wow customers with something unique and new, yet still guaranteed to get the word out about your business.

Outerwear for Any Weather

Frigid temperatures make jackets and coats a must, and your customers will appreciate receiving something so high-end for nothing. Don’t think winter is the only time for outerwear, either: In warmer weather, you can provide your customers with a lightweight jacket that’s perfect for early morning runs or when the rain clouds gather. Even breezy beaches can get cold at night. No matter where you’re located, outerwear will work for your brand.

Advertise & Accessorize

Don’t stop your advertising at apparel: There’s no shortage of other wearables you can give your customers, from scarves to gloves to a funky pair of socks. Pair these accessories with a promo tee or sweatshirt to make an even bigger branding impact. Best of all, when your customers wear them, they’ll be rocking double the advertising power.